The shop was beautiful. On a phone, it wasn’t.

Customers browse and buy sewing patterns on phones, quickly, between other things. The existing app was functional but felt like a website pressed into a smaller space. Patterns are variable products sold by size and height, and selecting the right combination meant navigating a multi-step table. Content, size charts, guides and downloads lived outside the purchase flow.

A full rebuild on React Native and Expo — iOS, Android and web from one codebase — with a design system built for how Fabrico’s customers actually use a phone. The home screen opens on a story, hero and curated bestsellers, not a catalogue dump. The product page replaces the size/height table with a live picker: choose size, choose height, the price updates immediately. A ten-question quiz maps each customer to one of six types and returns personalised recommendations plus a 20% coupon saved to the account. The Learning Hub renders the Fabrico blog natively, so a reader can buy the pattern they’ve just read about without leaving the app. Checkout was the hard part: Stripe’s hosted page can’t be embedded in a native app, so we built a session that drives the payment in the browser, watches the order until it settles, and returns the customer with the download ready.