Tanya Zhi
Founder & SEO Lead
Founder — she runs the whole team and owns search strategy, keeping every engagement honest about what the buyer actually needs.
Works on
- Leadership
- SEO strategy
- Direction
About
We don’t take briefsA brief written before the research usually describes the wrong problem.
We start with a conversation, then another, then we go and look at things ourselves. Most companies that call us aren’t in trouble — the operation works, revenue comes in, the team is competent. But somewhere between where the company is and where it could be, something isn’t adding up, and nobody inside can name it precisely because they’re too close to it. That gap is where we work.
How we work
Before we recommend anything, we do research. Real research — conversations with your customers, analysis of your market, a hard look at how things actually work versus how they appear to work from the inside. We come back with a clear hypothesis: here is what we think is missing, here is why, here is what we would build. Including the parts that aren’t comfortable to say out loud.
Sometimes what’s missing is a system — a platform, a CRM, an automation that removes the bottleneck everyone has learned to work around. Sometimes it’s a market position that was true three years ago and isn’t anymore. Sometimes it’s a way of reaching customers that doesn’t rely on whatever worked last year. Often it’s a combination of things that look unrelated until you see them together.
We build whatever it turns out to be. Marketing, custom software, AI automation, data integrations, e-commerce, branding — the full range, from the same team that identified the problem. Not handed to a separate development team with a brief that loses something in translation. The same people, start to finish.
We work with founders and operators who are specialists in their own field and know it — people who built something real, hit a wall, and need someone who will go knee-deep into the operation with them. We don’t work with companies where the decision-makers aren’t interested in the truth. It’s happened. We left.
In numbers
7
people across the team
7
case studies published
1
locale at launch, nine planned
3
weeks from a one-line brief to production, on the switchgear build
How we operate
Four things we hold to.
Research before scope
We do not quote a build before we know what the problem is. Twice now, the discovery phase has changed what the client bought.
AI is a tool, not the pitch
Models draft; people decide. Every AI output we ship carries a rationale, a source and a human confirmation step before it reaches a customer.
Ship in phases
MVP, pilot, trial, production. Each phase is live and measurable before the next one is funded.
Compliance by design
For AI work in the EU we build to the AI Act from the start — risk classification, decision logging, data documentation and human oversight, with the technical file included in delivery.
The team
The people who do the work.
The team that runs your discovery is the team that builds the thing. No handover to a delivery pod you have not met.
Tanya Zhi
Lina Zgadova
Anastasia Shaposhnikova
Sergey Kontorovich
Masha Fedichkina
Valerii Pozdneev
Timur Kudryavtsev
Contact
What’s your project missing?
Tell us what is not working. We will tell you what we would do about it, and whether we are the right people to do it.
- Response time
- We answer within one working day.
- How we work
- A remote-first team across EU and US time zones. Everything runs online — your meetings happen where your team already is.