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Insights

Research we publish, rather than opinions we hold.

The blog goes live with the site's second wave. These are the five clusters it will cover — each one anchored to work we have actually shipped, not to a keyword list.

Planned clusters

  • 01

    AI automation in the Mittelstand

    ROI arithmetic and process breakdowns, anchored to a quoting system that reached production in about three weeks.

    Anchored to AI automation

  • 02

    AI products and MVPs

    How an idea becomes a running product in weeks: scoping, stack choices, and where the model belongs in the flow.

    Anchored to Custom SaaS development

  • 03

    Data silos and legacy modernisation

    Legacy ERPs, spreadsheet sprawl and the single-source-of-truth problem, in before-and-after form.

    Anchored to Data and integrations

  • 04

    Vertical SaaS by industry

    Sector notes from the three verticals: private schools, manufacturing quoting systems, and pattern cutting for fashion.

    Anchored to Products

  • 05

    Research methodology

    CustDev breakdowns and discovery sprints, including the interview loop that turned a loyalty scheme into a marketplace.

    Anchored to Research and analytics

One email per published piece. Nothing else.

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