Rippa · Mini-excavators, dealer storefront · Central Asia
57,494
owner messages turned into 60 articles buyers trust
Nobody trusts a dealer's brochure. They trust other owners.
5–6 weeks
More salesShape the market
More sales
The same request. Very different answers.
Every second client comes with this sentence. For one of them the answer is a content strategy, and we can draft it in an afternoon. For another it's a platform with a loyalty programme, a CRM, a content engine and a business model that pays for itself. Both asked for more sales. Neither knew which one they needed. That's what the research is for.
What it usually looks like
- The website says what you make. Buyers want to know what it's like to own it.
- Your dealers sell from a PDF that's a year old.
- The app is a website pressed into a smaller screen, and mobile visitors leave before they buy.
- Marketing produces content nobody trusts, and the numbers show it.
What we do instead of the obvious answer
We start with your buyers, not your website. Who they are, what they ask before they call, whom they believe. Then we build the thing that answers them. Sometimes that's content. Sometimes it's a storefront or an app. Sometimes it's a community turned into a knowledge base no competitor can copy, because no competitor has the same community.
Interactive
An hour or a day
Answer within an hour and you are nearly seven times more likely to reach the decision-maker than an hour later, and more than sixty times more likely than after a day.
Within an hour: 37% of companies. Within a day: 16%. Later: 24%. Never: 23%. Which group are you in?
Harvard Business Review, 2011 · Data from 2011, mostly USMarket context
61%
of B2B buyers prefer to buy without talking to a sales rep.
Gartner, 202565% vs 42%
of buyers trust peer reviews, against those who trust vendor content.
Redpoint Insights, 202534%
of revenue comes through e-commerce at B2B companies that offer it.
McKinsey B2B Pulse, 2024
From the portfolio
Fabrico · Sewing patterns, e-commerce · International
3
platforms — iOS, Android, web — from one codebase
The shop was beautiful. On a phone, it wasn't.
3 weeks
More salesRun it yourself
Knauf Insulation · Building materials · International
6,000
professionals and 1,500 stores on one platform
Three audiences. Nobody introduced them.
Staged: MVP → pilot → trial → production
Shape the marketMore salesSee the business
Typically
Research and a written proposal after the first call. A content or campaign pilot in days. A storefront, an app or a platform in three to six weeks.
Questions
Do you do advertising?
Yes, when the research says it will pay. Search, social, YouTube and programmatic were part of the Knauf Insulation launch. We don't sell media on its own.
Can you just write our content?
We can. But we'll ask who reads it first, and what they need to know before they buy.
Someone already runs our social media.
Keep them. We usually work on what sits underneath: what buyers need to hear, and where they look for it.
Tell us what's missing.
Thirty minutes. You describe the pain and the result you want. We ask questions. If we can help, you get one email with what we found, what we'd build and what it costs. If we can't, we'll say so.