SMTHING is missing.
Ignore once. Ignore all. See more.
We find what a business is actually short of — an insight, a system, a product — and then we build exactly that. Marketing and custom software, from the same team that did the research.
Trusted by international brands
What we do
Every engagement starts with research. What we build afterwards depends on what the research finds.
You are making decisions about a buyer nobody on the team has actually spoken to.
The product exists as a plan, a spreadsheet, or three bots holding hands.
Two people are the bottleneck for the whole company, and both of them are doing work a model could draft.
A legacy ERP, a stack of spreadsheets and four tools that each hold part of the truth.
The campaigns run, the numbers move, and no one can say which part caused it.
The company has outgrown how it looks and how it explains itself.
The store works on a desktop and fights you on a phone — and migrating it feels too risky to attempt.
How we work
The order matters more than the speed. Skipping step one is how agencies end up building the wrong thing quickly.
01
Interviews, market and competitor analysis, and a written hypothesis backlog. We come back with what we found, including the parts you will not enjoy.
02
Positioning, offer and the scope worth paying for. This is usually where the brief changes shape.
03
Campaigns, platforms or products — shipped in phases, each one live and measurable before the next starts.
04
Measurement, iteration and the next round of hypotheses. The research loop starts again with real usage data.
Selected work
A building-materials manufacturer had two loyalty programs that weren’t working well enough. We didn’t improve them — we replaced them with Itochka.pro, a marketplace connecting the three audiences the business already had but had never introduced to each other.
6,000
1,500
30,000+
Low-voltage switchgear manufacturer
Rippa
Construction equipment / mini-excavators
57,494
60
The team
A distributed team across the EU. The people who run your discovery are the people who build the thing.
Products
Each one started as a custom build for one client and turned out to solve the same problem across an industry. In development — join the list to see them first.
In development
Private schools run scheduling, attendance and payments by hand because generic CRMs are not built for one-to-one lessons.
Built out of Talents School
In development
Quotes are assembled by hand in a 20-sheet Excel price list and the pricing logic lives in one engineer’s head — nothing moves when they’re away, and the director can’t see the pipeline.
Built out of Electric
In development
Patterns are drawn at A0 but customers print at A4, and a bad tiling tool turns a two-millimetre misalignment into a garment that fits nobody.
Built out of Pattern Splitter
Contact
Tell us what is not working. We will tell you what we would do about it, and whether we are the right people to do it.
