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Thnkers

E-commerce

Your store shouldn’t work against you.

From first storefront to Shopify migration to your own mobile app — one team, full stack.

What’s missing

The store is slow, conversion is dropping, and every change is a fight with the platform.

The catalogue is fine. The brand is fine. But adding a payment method takes three plugins that conflict, and the developer who set it up six years ago isn’t reachable. Every improvement costs more than it should and breaks something adjacent.

You’ve outgrown the platform, but migration feels dangerous.

The SEO took years to build. The order history is irreplaceable. The customer records are the business. Moving feels like surgery while the patient is conscious — everything could go wrong, and the cost of getting it wrong is impossible to calculate in advance.

Selling in Europe means VAT, local payment methods, and multiple languages.

Stripe alone isn’t enough. Different countries prefer different payment methods. VAT rules vary by country and product type. Someone has to connect all of it into a checkout that works without friction, and it’s rarely clear who.

A mobile app sounds like two budgets and a year of work.

The store needs to be on a phone — not a mobile-optimised website, an actual app that feels like the brand. The assumption is that this needs a separate iOS team, a separate Android team and a timeline in quarters. It doesn’t.

The promise

We close the e-commerce stack completely: storefront, payments, integrations, mobile application — one team. We turned the Fabrico WooCommerce store into a native application on three platforms from a single codebase. Your store should sell. Not resist.

What we do

  • Storefront build

    Custom development, WooCommerce, or Shopify — we recommend what fits the business, not what’s easiest to bill. Shopify when the platform is enough. Custom or headless when it genuinely isn’t. We tell you which after an audit, not before.

  • Shopify launch and setup

    Storefront, theme, catalogue, payments, shipping, taxes. A working store, not a configured template. The difference is whether the decisions were made for your specific business or because they’re the defaults.

  • Migration to Shopify from any platform

    Products, customers, orders, SEO — redirect map, metadata transfer, canonical handling. SEO loss on migration is a process failure, not an inevitability. We treat it as part of the work, not an optional add-on.

  • Integrations

    Stripe and local EU payment methods. ERP, CRM, warehouse systems. Shipping carriers. VAT calculation for multi-country sales. The integrations that make a store operational, not just functional in a single country and currency.

  • Mobile applications on top of the existing store

    iOS, Android and web from one React Native / Expo codebase. The Fabrico app runs on three platforms from one codebase: live pricing from WooCommerce variations, a real-time size-and-height picker, Stripe checkout, a downloads library and a native Learning Hub. 18 screens, pixel-accurate to the designer’s renders. The backend is WooCommerce. The app is native.

  • Headless storefronts

    When the platform needs to stay but the frontend needs to be faster, more custom, or better suited to a specific buyer. Shopify or WooCommerce as the backend, a purpose-built frontend on top.

  • CRO and store analytics

    Funnel analysis, abandoned-cart diagnosis, personalisation. The Fabrico quiz — ten questions mapping to one of six customer types, returning recommendations and a saved discount — turned passive browsing into a guided experience with a reason to return. That’s conversion work, not feature work.

  • Subscriptions and digital products

    Including file delivery and downloads libraries. The Fabrico app delivers purchased PDF patterns to the customer’s library after payment confirms — Stripe hosted checkout, polling until the order settles, returning the customer with the file ready. Invisible to the buyer. That invisibility is the point.

How we work

Store audit first — finding where the money is being lost right now. Then a plan: fix, migrate, or build, with a clear recommendation and reasoning. Then implementation in iterations, with before-and-after metrics for each phase. Then ongoing development on a retainer if you want it.

Where we have done it

Questions

  • Shopify or custom?

    Shopify while the platform is enough — it’s faster and cheaper. Custom or headless when the platform is genuinely getting in the way. We’ll tell you which after an audit, not before we’ve seen the store.

  • Will migration kill our SEO?

    Not if it’s done correctly. Redirect mapping and metadata transfer aren’t optional extras — they’re part of the migration. We treat them as standard, not an upsell.

  • How much does a mobile app cost?

    A single codebase delivering three platforms is significantly cheaper than two separate native teams. We give a range after a conversation about the features. The Fabrico app took three weeks — the scope was specific and the backend existed.

  • Do you work with existing stores or only new builds?

    Mostly existing stores. The usual sequence is audit, fix what’s losing money, then grow. New builds happen when there’s nothing worth keeping.

Order a store audit

Send us your store link. We’ll name three places where you’re losing money — no pitch attached.

Order a store audit